{"product_id":"gamfratesi-beetle-soft-counter-chair-conic-base-front-upholstered-veneer-shell-gubi","title":"Beetle Soft Counter Chair - Conic Base -  Front Upholstered - Veneer Shell","description":"\u003cp\u003eOne of the hallmarks of great design is its ability to evolve. Since its conception in 2013, the Beetle has become a landmark of modern seating design, expanding across types, styles, and settings, yet always remaining rooted in GamFratesis nature-led vision. Now, GUBI and GamFratesi unveil one of its most significant transformations to date: Beetle Soft Ð a new expression that embraces volume, softness, and a less formal visual language while staying true to the iconic silhouette that made the chair a global success.\u003cbr\u003e\u003cbr\u003eThe essence of the Beetle is unchanged: a curved shell and slim conical legs, executed with GamFratesis signature blend of Danish minimalism and Italian elegance. With the Beetle Soft, the emphasis shifts inwards Ð to tactility, volume, and visible comfort. The classic dual-shell structure is retained, but the tightly tailored upholstery gives way to a softer, fuller padding, with subtle pleats and relaxed folds. A multi-layered construction of cut foam, particle foam, and wadding creates a cocooning experience, evoking a more spontaneous and informal expression while preserving the Beetles distinctive charm.\u003cbr\u003e\u003cbr\u003eThis shift in upholstery detail enables one of the more noticeable changes to the design. The absence of piping Ð a defining detail of the classic upholstered Beetle Chair Ð allows for a smoother transition between seat and backrest, reinforcing the sense of softness and informality. Seen from the front, the chair presents a new, seamless fluidity; seen from the side, the silhouette is unmistakably Beetle.\u003c\/p\u003e","brand":"mysite","offers":[{"title":"Price Group A \/ American Walnut - Semi Matt Lacquered \/ Antique Brass","offer_id":56827506884774,"sku":"GUB-10143278","price":83.33,"currency_code":"CAD","in_stock":true},{"title":"Price Group A \/ American Walnut - Semi Matt Lacquered \/ Black \/ Chrome","offer_id":56827506917542,"sku":"GUB-10143306","price":83.33,"currency_code":"CAD","in_stock":true},{"title":"Price Group A \/ American Walnut - Semi Matt Lacquered \/ Black Matt","offer_id":56827506950310,"sku":"GUB-10143292","price":83.33,"currency_code":"CAD","in_stock":true},{"title":"Price Group A \/ American Walnut - Semi Matt Lacquered \/ Brass Semi Matt","offer_id":56827506983078,"sku":"GUB-10143320","price":83.33,"currency_code":"CAD","in_stock":true},{"title":"Price Group A \/ Oak - Semi Matt Lacquered \/ Antique Brass","offer_id":56827507015846,"sku":"GUB-10143285","price":83.33,"currency_code":"CAD","in_stock":true},{"title":"Price Group A \/ Oak - 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